Google is taking the bold step in teaching people what digital marketing is all about. The good part of this, is for free and also a certificate will awarded to you when you are done with the course.
In this article, I will tell you:
- What Google Digital Marketing Course is.
- What country is eligible for this course.
- How to start the Google Digital Marketing course.
- How long it will take you to complete the course.
- How to get Digital Marketing certification by Google.
What is Google Digital Marketing Course
Google Digital Marketing Course is a course from Google that teaches people how to use digital technologies, mainly on the internet, mobile phones, display advertising in marketing of products or services.
What Country is Eligible for this Course
There is no restriction when it comes to getting Digital Marketing certification by Google. All countries are eligible for this course. That’s the good news.
How to Start Google Digital Marketing course
To start Google Digital Marketing course is quite very easy. It takes less than 30 seconds to begin. Follow this steps to start:
- First of all, visit learndigital.withgoogle.com
- Register or sign up with your Google mail (gmail) or any other email.
- Lastly, start with the topic of your chioce.
That is it, you have started Google Digital Marketing course.
Google Digital Marketing Course consist:
- 26 topics
- 26 Badges
- 106 lessons
- 1 certificate.
All lessons is a sub category of the topics. Some topics contains 4 lessons, some 3, some 5, etc. After each lesson, you are required to answer some questions which is termed ‘Check Knowledge’ before you can proceed to another lesson. You cant move to the next lesson if you fail to answer the questions correctly.
Furthermore, after the completion of any topics, you will take ‘End of topic quiz’ which comprises of all the lessons who had taken. Failure to answer correctly, you can’t proceed to the next topic.
For Badges, for each topic you complete, you will get 1 badge. Complete topics to get badges. Get all 26 badges to take the final exam and receive a certificate from Google.
Note: Each topic has a video you can watch. However, if you don’t want to watch the video for one reason or the other. Simply click on ‘VIEW TRANSCRIPTION’ just below the video.
These 26 topics you need to complete in order to get Digital Marketing certification by Google, they are :
The online opportunity
Today’s world is a digital world, with nearly half the world online. With so many people using the internet, it makes sense for a business to tap into digital. Find out what opportunities exist and how a website, videos or social media could help you reach your goals. There are 2 Lessons in this topic.
Build your web presence
From websites to local listings; mobile apps to social media, there are lots of ways to be found online. If a website is the best fit for your goals, you’ll need to have a basic grasp of how they work. Even more importantly, having design and usability best practices under your belt will help you build a website that tells your story well, and allow your customers to find what they need. There are 6 Lessons in this topic.
Get started with search
Search engines makes it simple to find what you’re looking for with a click of a button. But how do they work, and how can you improve your visibility on them? Learn the difference between organic and paid search results and why advertising on search engines is so effective. There are 6 Lessons in this topic.
Make search work for you
Optimising web pages correctly means more people can find your content faster. There are lots of ways to achieve this, so choosing the most effective methods will save you time and resources. In this topic you’ll learn how to master meta tags, backlinks, international SEO and more. There are 3 Lessons in this topic.
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Improve your search campaigns
The world of Search Engine Marketing (SEM) is full of opportunities, but to benefit you’ll first need to master research tools and keyword selection. From there, you can improve and optimise your search campaigns to ensure you get maximum value for what you spend. There are 4 Lessons in this topic.
Find success with analytics
Analytics tools provide loads of data, but they don’t always give easy answers. Dive a little deeper into web analytics, and you’ll soon be able to measure organic search analytics, understand SEM data and master segmentation techniques. There are 3 Lessons in this topic.
Help people nearby find you online
Thanks to search engines, local directories and social networks, reaching customers who are physically close to a store is a relatively easy task. Learn some ways to take advantage of that unique opportunity to attract new customers, by mastering local advertising, mobile marketing and more.
Deep dive into social media
An organised social media plan and strategy will go a long way in saving you time and energy. Become familiar with what social content works best, why advertising on social can be a powerful addition to your strategy, and how to measure success so that you can optimise future social content. There are 4 Lessons in this topic.
Make mobile work for you
With mobile video consumption on the rise, it makes sense to include mobile in your advertising strategy. Understanding the options and tools available and how to choose the right keywords and ad formats will set you up to succeed in your first mobile marketing campaign. There are 5 Lessons in this topic.
Deep dive into display advertising
To make display ads succeed, it is important to first understand how advertising networks connect businesses who want to advertise, with websites with ad space to sell. You can then harness the power of retargeting solutions to stay top of mind and really move potential customers through the sales funnel.
Make the most of video
Today video is a vibrant and popular part of the online experience. Connecting with customers through this versatile medium can open up valuable advertising and content marketing opportunities. Learn how to integrate video into your online strategy, plan and produce videos on a budget, and promote them so that they’re seen by the right people.
Sell more online
Once your online shop is set up, it’s time to ensure everything is optimised correctly so that customers have the smoothest user experience possible. Each touchpoint is an important communication opportunity between yourself and your customers: from signing and browsing to checking out and receiving promotions about sales.
Your first steps in online success
There are many ways to promote a business online. But before you can get started, you should familiarise yourself with how these digital channels work, which options are best suited to you, and how to set up a clear plan or strategy that will help you achieve your goals and assess your results. There are 4 Lessons in this topic.
Connect through email
Email marketing is a great way to connect and stay in touch with your customers. From building a contact list to learning how to design emails that really stand out, this topic will teach you the basics of effective email marketing campaigns. There are 5 Lessons in this topic.
Get discovered with search
Search Engine Optimisation might sound like a mouthful, but once you understand how search engines work you’ll be on your way to becoming SEO confident. Learn how to develop an adaptable SEO plan, identify the most effective keywords, and which tools can help you measure what matters. There are 5 Lessons in this topic.
Be noticed with search ads
Search Engine Marketing (SEM) can open up a world of opportunities when it comes to promoting your service or product. By specifically targeting people interested in your website, you can use online advertising to directly connect with future customers. Learn how an SEM auction works and which elements are important to master so you can create ads that stand out from the crowd. There are 4 Lessons in this topic.
Get started with analytics
Web analytics can provide a world of information when it comes to understanding your web users. By clearly outlining your business goals, you can then utilise analytics data to help you refine and improve your website and meet your objectives. There are 3 Lessons in this topic.
Get noticed locally
If you have a physical storefront, you’ll need to harness local online marketing in order to reach customers. Ensure you’re visible to people close to your store by creating a listing in local directories, engaging in mobile marketing and building a local search presence. There are 2 Lessons in this topic.
Get noticed with social media
Everyone’s on social media, so it makes sense for your business to be there too. Take advantage of popular social media networks by understanding why you need to be there, joining the right social media sites and growing your presence by engaging with your networks. There are 4 Lessons in this topic.
Discover the possibilities of mobile
Web browsing on-the-go is very much a part of everyday life – which is why a mobile presence is important for businesses to embrace. Learn about the differences between mobile sites and mobile apps, mobile SEO and which type of mobile marketing is right for your goals. There are 3 Lessons in this topic.
Advertise on other websites
By incorporating a mix of both display and search engine advertising, you’ll be able to maximise your online visibility. Learn about the benefits of display and search ads, how they differ and how to find and target the right audience, so that you have the skills to correctly structure your ad campaigns. There are 3 Lessons in this topic.
Ready to dive into the global market? Before launching products or services to an international audience, it’s important to validate your new markets, know the difference between translation and localisation and ensure you have the technical infrastructure to manage it all. Once you have a solid set-up, consider advertising across borders so that your marketing messages are seen by the right people, wherever they are. There are 7 Lessons in this topic.
Build your online shop
Tap into the world of e-commerce and learn how to effectively sell your products online. From the tools you’ll need to build your online shop from scratch, to payment methods and managing orders- this introductory topic will get you on your way. There are 2 Lessons in this topic.
Plan your online business strategy
From identifying your goals to knowing how to track your progress, this topic will show you how to put your best foot forward when creating a digital business strategy. Learn how to stand apart from the competition and how to impress customers at every point of their experience. There are 5 Lessons in this topic.
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Turn data into insights
Knowing how to turn digital data into actionable insights can improve your online campaign results and help you meet your goals. In this topic, you’ll learn about the data cycle, how to draw actionable insights from raw data, and which tools can help you manage digital data efficiently. We’ll also cover how to present information in a way that will make the most impact with a target audience. There are 5 Lessons in this topic.
Get started with content marketing
Content marketing is a great way to build trust and increase site traffic. In this topic, you’ll learn how to write for online audiences, organise production and promotion, choose the right format based on your content, and track your content marketing success. There are 6 Lessons in this topic.
How Long Will Take To Complete Google Digital Marketing Course
This depends on the individual. It took me just a few days to complete this course. You can get digital marketing certification by google in 7 days depending on the level of understanding.
How to get Digital Marketing certification by Google
Immediately you complete the last lesson, Google will automatically create a certificate for you with the name you used when registering for Google Digital Marketing Course.
That’s all on Google Digital Marketing Course.
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